Sealed with gummed paper tape, the cardboard box packaging in which we make our shipments, offer much more than protection and security in the distributions of products. Add the advantages of printed marketing as a necessary tool for brands and companies in their mission to reach and impact the customer.
After decades of the implementation and predominance of digital technologies in our societies, we are currently seeing how printed marketing on more traditional media such as paper advancing, adapting to current events, and evolving more and more.
The motivation, 20% higher than in digital marketing, the higher levels of recall, and the greater effectiveness of the branding achieved by print advertising compared to digital advertising more than justify that it is becoming a differentiating and impactful element in the marketing strategies of companies.
No longer using water activated tape as an ideal and sustainable seal for cardboard boxes means exposing our products to the risks of the distribution chain, as well as being more expensive ; but not using it as a perfect marketing support means wasting it.
How to achieve your printed gummed paper seal?
- First step. Choose the most suitable type of gummed paper tape for packaging your products. In this guide we tell you so that you take into account everything necessary in your choice. The criteria are simple and will take into consideration the products to be packed, their weight, their logistical needs…etc. Remember that standard Kraft gummed tape, in its various options, is our most natural product and the most economical, safe and environmentally friendly option. However, if your shipment in cardboard boxes have higher weights or special requirements, then the various types and colors of reinforced gummed paper tape will provide an adequate response to your needs.
- Second step. Think and decides what you are going to print on your gummed paper tape. Talk to your marketing department to see where your business and products are in their advertising momentum. The choice of gummed paper tape that you have just made to seal the cardboard packaging of your products during shipment also gives you the opportunity to reach your client in a differentiated and personalized way. Thus, your customers not only begins to savor their shopping experience from the moment they recognize their order with your emblems in an inviolable, sustainable seal that gives the finished and perfect presentation, but they can also find out about your marketing messages or your direct advertising campaigns. If you have an advertising campaign underway, new product, or you want to highlight an anniversary or special date in your business, or simply want to enhance your brand with your logos, emblems and mottos, think about what you want to print on your gummed paper tape, because this detail could mean and determine the loyalty of your customers and your next sales.
- Third step. Contact our team. IbergumSA’s technical team has extensive experience in the world of water activated tape : they will resolve any technical question and help you choose the type of gummed paper tape most suitable for shipping each of your products. The specialists at IbergumSA’s printing service will receive your ideas and designs regarding the printing of your gummed paper tape seal also for e-commerce packaging and will take care of the printing with suitable water-based inks, so that marketing actions are also communicated through your shipments.
Strengthening your brand image protecting and making your shipments in cardboard boxes sustainable is a choice that can mean a change and future optimization for your company.