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Sustainable e-commerce packaging: a problem with a solution

E-commerce has been experiencing significant growth every year around the world for some time. In 2020, 85% of the world's population made online purchases, income reached approximately $4.2 billion, and the numbers have not stopped increasing. Just in the first quarter of 2022, almost 375.7 million e-commerce transactions were booked in Spain. Electronic commerce or ecommerce has become an indispensable part of the global retail market, and its growth is permanent.

These data show the need for the enormous amount of packaging that makes e-commerce shipments possible around the world to be respectful of our environment and respond to sustainability and circular economy criteria.

  • Packaging prepared with recyclable, recycled and ecological materials contributes to reducing the environmental impact and carbon footprint.
  • Efficiency and optimization of resources, reuse and recycling in packaging are factors that show the commitment to sustainability, generate a positive image of brands and attract consumers, who are increasingly sensitive to the environmental impact of their actions.

Investing in sustainable packaging protects the environment, strengthens the reputation of companies and brands while allowing them to save on costs, and improves the shopping experience for customers.

Sustainable packaging for ecommerce is the one which optimally uses recycled or renewable materials that are reused and recycled in closed cycles.

Packing e-commerce products in a sustainable way with the use of paper and cardboard products is an essential strategy at this time and, for consumers and clients, sustainable e-commerce packaging makes a difference on which depends not only their loyalty and their next purchases, but also a future in which resources are not compromised and without damage to the environment. So, let's see how to achieve it.

How to pack in a sustainably way products for e-commerce? 

  1. Use cardboard boxes. Cardboard has sustainability as one of its main characteristics. Cardboard boxes can be reused several times until the end of their use cycle, at which point they are recycled not just once, but many more times. They are versatile and protect products in a classic and effective way.
  2. Wrap and fill with Kraft paper. Kraft paper is economical, flexible, opaque, antistatic, resistant, biodegradable, and recyclable, perfect for safe sustainable packaging and good presentation. Here you find our Kraft paper for sustainable packaging.

  3. Use other paper solutions. Today there are paper packaging solutions for more and more situations: waterproof treated paper, ideal for food products, and for textiles, gifts, accessories, or beauty products. For small products, you can consider recycled paper packaging or bags. Right now, it is possible to replace almost any plastic packaging option with various types of paper. Do not hesitate to contact us, our knowledge of the paper market associated with packaging and the potential of our machinery allow us to offer a wide variety of types of paper.

  4. Always seal cardboard packaging with gummed paper tape. Gummed paper tape is the ideal and sustainable seal for cardboard packaging. The use of plastic versions as a cardboard closure is unreliable, unsafe for shipping e-commerce products, not sustainable and, furthermore, not at all respectful of the environment. Water activated tape as a seal in sustainable packaging can also be used as a support for printed marketing, more effective than digital, and always provides the packaging with a professional and impeccable presentation.

The rise of e-commerce increases online shopping and drives the movement of enormous amounts of packaging around the world. The ecommerce packaging market will grow to $68.87 billion in 2024 and will continue to increase by up to 13.83% and reach $131.61 billion in 2029. The essential environmental awareness in relation to e-commerce packaging requires more sustainable packaging, whose materials do not compromise the environment. Companies that use materials that are difficult to separate and recycle or too much packaging volume are increasingly being singled out and judged by consumers. In 2025, 65% of packaging waste must be recycled according to European regulations. The influence that consumers' environmental awareness has on their purchasing decisions calls for sustainable packaging from companies and brands, and paper has the capacity to respond to these needs.

Sources :
https://es.statista.com/temas/9072/comercio-electronico-en-el-mundo/#editorsPicks
E-Tamaño del mercado de embalaje de comercio y análisis de acciones - Informe de investigación de la industria - Tendencias de crecimiento (mordorintelligence.com)

 

 

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