Sustainability is defined as the ability to meet current needs with natural resources, in a balanced way and without compromising the ability of future generations to meet their own needs.
Consumers are increasingly taking this concept into account when making purchasing decisions and are more aware of the enormous environmental impact that shipping and its packaging have on the natural world. Indeed, the visible impact of plastic pollution on our environment makes people aware of the need for changes in habits and materials. Sustainable values are on the rise and consumers differentiate and direct their preferences to companies that share these values and demonstrate it.
Therefore, the use of sustainable packaging materials not only helps to protect the environment, but also always improves the image of brands that show their commitment to sustainability.
Corrugated cardboard, made from natural materials, can be recycled up to 25 times, and, made from the same materials, gummed paper tape is their ideal seal.
How does the use of water activated tape contribute to sustainability in the supply chain?
1.- Ibergum Eco®gummed paper tape is made from natural and recyclable materials
- Long-fiber Kraft paper, certified and sourced from sustainable crops.
- Natural vegetable adhesive made from potato starch.
Both certified components are completely recyclable, without separating the carboard boxes, repulpable, compostable and biodegradable, which significantly reduces the environmental impact, especially compared to plastic adhesive tapes.
2.- Reduction of plastic waste
A huge amount of plastic waste constantly ends up in landfills or oceans. The decision to use water activated tape always means a reduction in the use of plastic products and promotes the circular economy.
3.- Greater security and greater protection
The enormous resistance of the materials and their manufacturing method give gummed paper tape the unique ability to fuse with the fiber of the cardboard, welding’ the flaps of the box and unifying the entire packaging. Water activated tape works as an inviolable seal that guarantees the security of the packaging and ensures detection in case of unwanted manipulation. Gummed paper tape prevents breakage, theft, returns due to damage to packages and, therefore, represents significant savings in money, time and resources for companies. Check the resistance and security of gummed paper tape here.
4.- Ease and economy of use
Manual, automatic or semi-automatic gummed paper tape dispensers provide considerable savings in time and materials in packaging processes, by accurately measuring both the length of the water activated strip and the precise amount of moisture required to optimize rapid adhesion. Efficiency and productivity in packaging areas are increased, avoiding waste and loss of time
Once it has served its purpose, the gummed paper tape is recycled along with the box in a single recycling process, without additional cost.
5.- Personalization and sustainable marketing
Water activated tape is the perfect medium of printing logos, campaigns, symbols and other elements of brand image and customer communication. Taking advantage of gummed paper tape for print marketing is perfect in the current context of the search of sustainability, because in addition to improving the visibility of the brand, it communicates its commitment to sustainability and strengthens its reputation, building loyalty and attracting increasingly conscious consumers.
Using gummed paper tape as a sustainable tape for cardboard boxes in packaging is not only an environmentally friendly choice, but also reflects a significant step towards more sustainable and responsible business practices.
